From trend analysis and market research through to range planing and
final garment designs, the design and development process is an essential
part of creating a saleable product that represents the brand values of the label.
Jamie’s wide commercial experience in men’s, women’s and
children’s wear in various market sectors ensures a deep understanding
and sensitivity towards product development
The following services are available if design and development are required.
Please contact Jamie to discuss your product design and development requirements.
Trend Analysis & Research
Identifying brand direction and understanding market position is an important part of the design process. Jamie can conduct research and offer direction appropriate to the market position. Having access to forecasting resources and conducting online and retail research, Jamie is able to clearly identify key trends and up to date garment details to enable targeted product design and development.
Above is an example of a forecast presentation board. Confidential client work has not been shown here.
Design Development
Once the silhouette/s have been decided upon, the design elements are fine-tuned. The final design options are offered to the client for final sign off.
Above is an example of a design variation board. Confidential client work has not been shown here.
Range Planning
Be it a seasonal collection or separates intended to be released at regular intervals throughout the year, planning is required. Range planning is a collaborative process with the client to interpret the brand vision, taking into consideration anticipated budgets and price points.
Above is an example of a range presentation board. Confidential client work has not been shown here.
Single garment designs taken from a client brief
Often, a client has a pretty good idea of the style of garment they’d like to produce, but may need assistance with putting the design together in a commercial way. In this case, Jamie can interpret ideas through client photos and descriptions to come up with a finished and highly producible design for the market intended.
Above is an example of a client brief and resolved design. Confidential client work has not been shown here.
Jamie Ferris-May 